Samantha Cullum is an operations professional and strategist who understands the stages of a company’s development and is able to build teams, processes and systems to encourage business success. Samantha has a creative, yet pragmatic and practical approach and has led and overseen business set up, integration and expansion and the operational roll out of product and services in the UK, Europe and the US in public and privately owned companies.

Prior to founding Upstartr Samantha ran her own consultancy, was Product and Operations Director for a tech start up; the CEO of an IT Education Charity and Head of Operations at both Fitness Professionals and YMCAfit.


Vicky Mahony is an experienced program and project manager with a successful performance record in publicly listed and privately owned start-ups and SMEs. Vicky has devised and led programs in digital, product development and education; ensuring an integrated and timely delivery to business and funding milestones. Vicky has overseen global roll out of products working with local and international agencies and teams. 

Vicky started her career as Regional Academy Manager for Holmes Place Health clubs, before moving into a Global Content Manager role for Ptonthenet and ViPR.

Prior to founding Upstartr Vicky worked for a wearable tech company.