Upstartr were brought in by the directors of Pavelka to look strategically at their overarching B2B and B2C product strategy.
Pavelka Wellness provide individuals, teams and companies with wellbeing support that is designed to create 360° health.
The Pavelka philosophy is based on The Four Elements of Eat, Sweat, Think and Connect.
An in-depth customer insights project was carried out with a combination of research, focus groups and over 100 interviews. This helped frame the B2B offering and some exciting B2B developments including a new remote working app now in development with Upstartr.
Upstartr ran workshops to help get to the crux of what the brand stood for and how to communicate this consistently. This work is on-going within Pavelka.
Upstartr worked on the product concept, creation, production and project management of an innovative new health app called JP4.
As JP4 is a paid-for app, it was particularly crucial that the programme delivered on its promise to create a new lifestyle for a lifetime.
Upstartr worked with Jessie to craft a user journey to communicate The Four Elements. Optimising the UX and creating content for maximum customer impact.
One of Upstartr’s capabilities is building a talented pop-up team around a project. For this app they resourced experienced UI and UX designers to work on look and feel and user flows. Writers, video and audio experts were brought in to bring the content to life and developers to code the app experience.
Upstartr coordinated the team across different time zones, ran beta trials with test audiences and when the app was ready, Upstartr planned and executed its launch on the app store.
