Upstartr was brought in to create more stability for the UK Marketing team in transitional times, to create more structured workflow and more efficient processes and systems.
Uber has grown exponentially on a global scale and faces incredible demand to implement a robust structure; to support both the new areas they are breaking (from freight to food and self-driving technology) and staff teams tasked to deliver.
Uber is fast-paced and always changing so Upstartr wrote an agile roadmap to shift as new challenges surfaced.
To understand the 360-view and identify where changes could be made meant working onsite, creating good relationships and acknowledging pain points.
What had started as an organisational project shifted into the running and launch of a national marketing campaign for UberPool. The campaign needed clear messaging around the safety measures in place and the cost benefit to customers.
Upstartr managed the roadmap to launch and the production timelines of the marketing assets, keeping all key stakeholders involved.
Along with helping the team work through the big shifts within the organisation and launching a major marketing campaign, Upstartr also helped individual team members, providing mentoring sessions for interns and offering management support to senior team leaders.
